Diaper creams are applied to the most sensitive areas of babies during the most vulnerable time of their lives. These products can contain intended ingredients, such as fragrances that contain phthalates, a class of chemicals linked to brain development and behavioral issues in children [1]. However, our pilot studies have uncovered that many personal care products are contaminated with harmful carcinogens and hormone disruptors that are not on the label. The diaper rash cream market was valued at $1.75 billion in 2023 and is projected to grow 5.4% annually through 2032 [2]. This ever-increasing demand for diaper rash creams highlights the urgent need for rigorous safety testing on the millions of products sold each year, ensuring consumer protection and regulatory compliance in this industry.
Why This Matters
Babies are particularly vulnerable to the harmful effects of chemicals. Repeated exposure to dangerous chemicals can have lasting effects on their mental, physical, and reproductive development [3]. It is especially important to limit exposure to harmful chemicals in products that sit on their skin for long periods of time, such as diaper rash creams.
Baby skin is significantly thinner and more permeable than adult skin, especially in the diaper area, and are thus at a greater risk of absorbing chemicals applied topically [4].
Directions on the label for Desitin Maximum Strength state:
“Apply paste liberally as often as necessary, with each diaper change, especially at bedtime or any time when exposure to wet diapers may be prolonged.
This extended exposure, combined with the large surface area relative to body weight in infants, increases the risk of systemic absorption of toxic chemicals [5].
A Need for Transparency In the Diaper Cream Industry
While diaper rash creams are often essential for protecting babies' sensitive skin, some popular products may contain potentially harmful ingredients. For instance, Desitin Maximum Strength, a top-selling diaper rash cream, includes fragrance, which can contain undisclosed phthalates.
This top-selling formula also contains petroleum and glycerin, both derived from crude oil and susceptible to contamination [6].
These petroleum-based ingredients may harbor impurities such as polycyclic aromatic hydrocarbons (PAHs) and heavy metals, which are known carcinogens [7].
Besides known ingredients, products can also become contaminated throughout various stages of the production process. This makes product testing crucial for ensuring the safety of diaper rash creams.
How Do Harmful Chemicals Contaminate Diaper Rash Creams?
Contamination can happen at various stages of producing diaper rash creams:
- Raw material sourcing: Ingredients may be contaminated before reaching the manufacturer.
- Manufacturing process: Equipment or packaging materials can introduce toxicants.
- Chemical reactions: Ingredients in the product may react to one another or degrade with time to produce other chemicals.
- Storage and transportation: Improper conditions can lead to chemical changes or contamination.
Many brands are unaware of these issues, as thorough testing is not always required or performed consistently. The only way to truly ensure product safety is through comprehensive, independent testing.
Non-Targeted Testing for Diaper Rash Cream Safety
The prevalence of harmful chemicals and potential contaminants in diaper rash creams underscores the critical need for comprehensive product testing. With infants' highly absorbent skin in the diaper area being particularly vulnerable to toxic substances, ensuring the safety of these products is paramount.
Transparency in product formulations and rigorous safety assessments are essential for parents to make informed choices about the products they use on their babies. However, current labeling practices and limited testing requirements often fall short of providing a complete picture of a product's chemical composition and potential risks.
To address this gap, the Million Marker Research Institute (MMRI) is expanding its database of product testing initiatives to focus on diaper rash creams. MMRI plans to test 30 products using non-targeted testing methods, employing advanced techniques like high-resolution mass spectrometry. This approach allows for the detection of a wide range of known and unknown chemical compounds, enabling the identification of unexpected contaminants that may have been introduced during manufacturing, storage, or transportation.
By conducting this comprehensive analysis, MMRI aims to provide a more complete assessment of product safety, making it easier for parents to find safe products for their babies. Furthermore, we seek to connect clean suppliers with brands, fostering a market transformation that prioritizes safer formulations. This initiative not only contributes to a deeper understanding of product safety but also helps drive positive changes in the industry, potentially making the market safer for generations to come.
Why Your Support Matters
By investing in our product testing initiatives, you're not just supporting a single study – you're helping to create a safer future for all children. Your donation will:
- Fund state-of-the-art laboratory testing
- Aid our research into safer ingredient alternatives
- Enable us to share our findings with parents, manufacturers, and regulators
- Support our consumer-facing database of scored products
- Help us advocate for stricter safety standards in baby care products
Together, we can ensure that the products meant to care for our most vulnerable are truly safe and effective.
Resources
[1] https://www.sciencedirect.com/science/article/pii/S0013935122023957
[2] https://www.gminsights.com/industry-analysis/diaper-cream-market
[3] https://pmc.ncbi.nlm.nih.gov/articles/PMC4914412/#
[4] https://pmc.ncbi.nlm.nih.gov/articles/PMC8880311/
[5] https://pmc.ncbi.nlm.nih.gov/articles/PMC7121289/
[6] https://www.safecosmetics.org/chemicals/petrolatum/
[7] https://www.sciencedirect.com/science/article/abs/pii/S0160412018310316